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Our Company
Tim Luberski

Hidden Villa Ranch had humble beginnings. The company was founded by Tim Luberski as a family-owned business. His father emigrated from Poland to Riverside, California in the early 1940s and purchased a modest egg-laying chicken ranch called Hidden Villa. Tim learned the importance of a strong work ethic at an early age, stamping egg cartons at age 5, gathering eggs before age 10, and working as a swamper on a delivery truck at age 11.

Tim attended University of San Diego, where he graduated with a B.A. in French and Mathematics in 1973. In 1976, Tim earned his MBA in Finance from the University of Southern California in Los Angeles. Unfortunately, while Tim was attending USC, his father passed away and his family was forced to sell the ranch. To support his family, Tim began bringing eggs from Riverside County and selling them to customers in Los Angeles, using his apartment as his office.

By 1984, he purchased one of his large competitors, adding supermarket customers to his initial foodservice customers. He established relationships with several new egg producers from all over the country, tapping into their cutting-edge egg grading, processing, supply strengths, and new safety innovations. These strengths provide the ability to service both national and regional chains.

Greg Schneider
Executive Vice President

Greg has a Bachelors of Science Degree in Accounting from Loyola University, and an MBA from the University of La Verne. After obtaining his degrees Greg worked for several companies including ARA Services, and Collins Foods.

Greg joined the Hidden Villa team in 1988 when he was hired as the company’s CFO. During his twenty plus years with Hidden Villa Ranch, Greg has been an essential part of the growth and development of the company.

He currently is the company's Executive VP, and runs the Cal Sun Division which focuses on the export of dairy and egg products. The Cal Sun Division provides products to a multitude of military locations, both public and private schools, and commercial entities as well as supplying special requests for perishable products. Greg enjoys spending his time traveling between his home in Orange County and all of his customer locations across the Pacific Rim.

Michael Sencer
Executive Vice President

In In 1971, Michael began working nights at California Ranch Fresh Egg Company while attending college. He became a working partner there before leaving to become the Executive Vice President of Egg City. Michael assumed his present position as Executive Vice President at Hidden Villa Ranch in 1986. Currently, he oversees the Branded Division, which specializes in cage free, organic, nutrient enriched and other specialty eggs.

Michael earned a BS in Real Estate/Accounting/Finance from California State University in Los Angeles and a degree in Computer Programming from Control Data Institute. He is a graduate of the two-year California Agricultural Leadership Program and the Food Industry Executive Program at the University of Southern California, which is sponsored by Marshall School of Business and The Western Association of Food Chains.

Michael is active in many areas of the Agricultural arena including California Department of Agriculture, Cal Poly Pomona Dean’s Council, Newcastle/Avian Bird Flu Task Force. 

Michael received life membership from the California Hispanic Association of Professionals in Agriculture (CHAPA) and the very prestigious Ted Eggers Honorlite Award by the Illuminators at the WAFC in Honolulu 2011. 

Robert J. Kelly (Bob)
Executive Vice President

Bob grew up in rural San Diego County on a small family poultry farm and graduated in 1975 from San Diego State University with a BS degree in Microbiology. After graduation Bob held several positions in different industries. Eventually he became the sales manager with Embly Ranch in San Diego. In 1996 Hidden Villa Ranch bought Embly Ranch and the Pine Hill division was born. Bob is the Executive Vice President for the Pine Hill division and is responsible for all Operations, Sales and Marketing.

Professional organizations include his current board position with the Orange County Council Boy Scouts and officer with the Illuminators, the largest industry trade organization in the retail food business.  Past associations have included board positions with Pacific Egg and Poultry Association, California Egg Commission, Embly Ranch, Sunshine Foods, and Coast Packaging.

Bob also devotes a large amount of his time to several charitable organizations. Some of his recent affiliations include: City of Hope, Boy Scouts of America, Easter Seals, Illuminators Educational Foundation, CGA Educational Foundation, and Olive Crest where he has received the “Ambassador for The Children” award.

Richard Schmidt
L.A. Division General Manager

Rich has a Bachelor of Science Degree in International Marketing from San Diego State University. After obtaining his degree Rich moved to Japan for six years. While in Japan, Rich worked for several companies including Ryobi Corp, Mitsubishi Heavy Industries, and Tsuneishi Shipbuilders.

Upon his return to the states he remained focused on international business and specialized in trading produce to Asia. Through a business endeavor, Rich was introduced to Hidden Villa Ranch, and joined the Hidden Villa team in 2000 when he was hired to run the company’s produce division.

Rich is currently Hidden Villa's L.A. Division General Manager, and focuses on the processing and marketing of over 10,000,000 eggs per week. The L.A. Division customer base includes independent retailers, dairies, and foodservice providers.

Rich is currently a member of the Chicken Feed Board, and a member of the Illuminators, the largest industry trade organization in the retail food business.

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